Compelling content drives discovery, engagement and action. Good content makes SEO and organic traffic a breeze. The web has turned every business into a media company. BAWD helps clients create share-worthy content. Content is words, photos, videos and graphics that should engage readers and support the site’s goals. These goals might be customer acquisition, brand building, new purchases or loyalty. Strong content brings site traffic in through 3 primary ways:
Discovery Through Search
Social Share Propagation
Direct User Share
Discovery Through Search
When someone searches for something on Google, that traffic is the most valuable because the user has communicated exactly what they are looking for and all Google has to do is deliver results to their query from the thousands (sometimes millions) of matches in its database. Making sure that your site captures its share of that traffic is what SEO is all about. At Bay Area Web Development, SEO is not an afterthought. We design sites that are attractive to search engines and fulfills the needs of your web visitors.
Social Share Propagation
Posting content on social platforms should be within the framework of a defined marketing plan. Unfortunately, most businesses’ social media posts are a waste of time and contribute nothing to their sales or brand. What platforms should you be on? What type of content translates into sales? How much should you be posting to each platform? Our experts can answer these questions and work with you to create a social media strategy that performs.
Direct User Share
When a web user sends a link or media directly to someone else, this is a Direct User Share. This might be a food menu, a recipe, an article or any thing of interest on the web. Direct Shares are often neglected in favor of social media, but people have been emailing each other things that they found on the web for 30 years and they still do. It’s the ultimate form of curation and you can format your content to encourage Direct Shares as part of a broad web marketing strategy.
Summary
A shareable content strategy empowers web users to promote content they find to be relevant.
